The WEN® Healthy Hair Care System.
A new approach to the way you cleanse your hair.
Celebrity stylist Chaz Dean presents WEN®, an industry-changing product line that is the first ever to exclude ordinary shampoo. What sets WEN® apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously. The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.
So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years.
And how did the name “WEN” come about? “In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,” he says. Thus, “WEN” is “NEW” spelled backwards.
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